Job Purpose
Greenpeg is building a stronger digital presence and needs to be easier to find, discover, and understand online. The SEO Support Intern will help Greenpeg improve its visibility on search engines, attract relevant organic traffic, and ensure our websites and content can be found by the people searching for our products, services, expertise, and solutions. The successful candidate will find opportunities to improve Greenpeg’s organic search visibility, then research, implement, track, and report on those opportunities, working closely with the Brand & Communications team.
Key Responsibilities
- Conduct keyword, search-term, and content opportunity research on a daily basis.
- Carry out backlink prospect research, outreach, and follow-ups.
- Monitor competitor SEO activity, keyword rankings, and content.
- Monitor Google Search Console and conduct website SEO reviews and on-page optimization.
- Identify and document SEO issues and update SEO trackers consistently.
- Track and report weekly on keyword ranking movements, organic traffic, and search impressions/clicks.
- Track backlink outreach activity, responses, and links acquired weekly.
- Develop SEO content briefs based on identified keyword gaps and content opportunities.
- Prepare monthly performance reports covering organic traffic, rankings, search visibility, and top/declining pages.
- Analyze monthly backlink performance, including link quality, relevance, and outreach response rates.
- Track competitor ranking movements, new keywords, content, and backlink activity monthly, and recommend priority keywords and content topics for Greenpeg.
Job Requirements
Educational Qualification
- Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience).
Experience
- No formal SEO experience required; understanding of SEO fundamentals is expected.
- Prior exposure to digital marketing, content, or analytics tools is an advantage.
Technical Skills
- Familiarity with SEO tools and platforms such as Ahrefs, Semrush, Google Search Console, Google Analytics, Google Keyword Planner, and Google Trends.
- Working knowledge of Bing Webmaster Tools; basic knowledge of Screaming Frog and WordPress is an advantage.
- Proficiency in Excel/Google Sheets for tracking and reporting.
Behavioural Competencies
- Results-driven, analytical, and detail-oriented.
- Willing to actively research, test strategies, and improve based on data.
- Strong organizational skills and consistency in reporting.
- Ability to work collaboratively with the Brand & Communications team.
Key Performance Indicators (KPIs)
- Number and quality of relevant backlinks acquired.
- Growth in keyword rankings and organic search visibility.
- Growth in organic website traffic.
- Number of SEO opportunities identified and implemented.
- Quality of keyword and competitor research.
- Successful backlink outreach and response rates.
- Improvement in targeted pages and keywords.
- Consistency and accuracy of SEO reporting.
Tools & Platforms
Ahrefs | Semrush | Google Search Console | Google Analytics | Google Keyword Planner | Google Trends | Bing Webmaster Tools | Screaming Frog | WordPress | Excel/Google Sheets
Benefits
- Good compensation
- Hands-on experience working on real SEO campaigns
- Exposure to professional SEO tools and platforms
- Opportunity to work on backlink and ranking strategies
- Creative freedom
- Learning and mentorship opportunities
- Open vacation policy